Industry organization MORGAN is a gathering of companies active in and around the Swedish mobile service industry. Our members are found within the content, entertainment, media and corporate sector. Our purpose is to act on behalf on its member to raise the interest of mobility in media and to potential customers and consumers, as well as being a communication party between the players in the industry.
MORGAN will act to create a fair and interesting market for all the players in the mobile value chain. By doing so both companies and consumers can benefit from value added and entertaining services. A membership in MORGAN also gives your company a stamp showing that you are complying with fair, ethical and commercially correct regulations.
The work at MORGAN is mostly done in different working groups gathered on initiatives from the members. These groups argue for both short and long term issues with a clear goal to be proactive and to drive the industry development in a good direction. Morgan is also serves a discussion partner for the industry and body to which a proposed measure is referred for consideration by the government.
Questions that lately have been discussed are among others related to technical standards, business model and regulations.
Guidelines for marketing of services by use of banners on the Internet (These guidelines are issued in order to guide MORGAN's member companies when marketing services by use of banners on the Internet.)
As a member in MORGAN you and your company can be an active party in the future development of the mobile service industry:
You can apply to become a member today. Please contact us at .
These rules apply when purchases are made by a user using SMS, MMS, web services or WAP as an order method and payment is carried through via the mobile phone invoice, including pre-paid accounts, or via WyWallet and for location based services. This version of the rules is applicable as of 1 December 2017.
pdf, Regler och riktlinjer , English , 201 KB
ENG Code of Conduct 1 Dec 2017.pdf